Notes on the parts that actually take the time.

Short, practical answers to the questions business owners ask before hiring someone to build a website, an app or an automation.

• Local SEO 3 min read

  Google Business Profile: how your business shows up locally

  What a Google Business Profile is, how to create and verify one, what decides how you show up in local results, and the most common mistakes.

• SEO 3 min read

  How long does SEO take before it shows?

  What happens first when a site starts working on SEO, why it usually takes months, what speeds it up, and how to follow the progress in Search Console.

• SEO 4 min read

  What does SEO cost for a small business?

  What you pay for when you buy SEO, what is one-off and what is ongoing, what you can do yourself, and which promises deserve a follow-up question.

• Websites 3 min read

  What should a small business website contain?

  What visitors need to find, what builds trust, the legal parts Swedish businesses need, the technical foundation, and what can wait until later.

• SEO 3 min read

  Technical SEO: what a small business actually needs

  What lets search engines find, read and understand your site, how to check it yourself, and the most common faults on small business sites.

• Software 3 min read

  What is an MVP, and what should the first version contain?

  What an MVP is and is not, what the first version of an app or your own software needs, what can wait, and the traps that make it cost more than it should.

• Handover 3 min read

  Who owns the code? A handover checklist

  What you should own when a website, app or automation is finished, what the handover should include, and which wording in a quote deserves a second question.

• Choosing a supplier 4 min read

  Build it yourself, use a template, or hire someone?

  Three routes to a website, what you pay with on each, the signs a template has become too tight, and what a build has to include to be worth the money.

• Hosting 4 min read

  Domain, hosting and business email: what are you paying for?

  Three things that often sit with three providers, what each one does, what happens when one lapses, and why all of them belong in your own name.

• Apps 4 min read

  What does it cost to build an app?

  What drives the price of an app, where the line between a web app and a native iOS app runs, what keeps costing after launch, and what to have ready first.

• Automation 4 min read

  What can a small business automate?

  Concrete examples of what a smaller business can automate, what suits rules and what suits AI, and where a person still has to look at the work.

• Websites 4 min read

  What does a website cost for a small business?

  What drives the price of a website, where the line to a web app runs, what you need ready before the build starts, and which costs continue afterwards.

• Web apps 3 min read

  When is a website enough, and when do you need a web app?

  Four levels from an information site to a custom web app, what drives the cost at each step, and what to ask about maintenance and ownership.